Purement pure-laine

When I moved from Quebec City to Montreal, I was hoping to put small-minded insularity behind me. I was asking for too much.

On the website Emplois centre-ville I found this ad. The site emphasizes and encourages the use of French in its heading. Most of the ads demand "une connaissance fonctionnelle du français". Normal as downtown Montreal is the meeting place of all cultures in the city and the language of work is expected to be French. In this day and age we hardly expect to find "la grosse Anglaise unilingue de chez Eaton's". This ad from Les Services de placement Télé-Ressources, however, offers as an incentive "une équipe purement québécoise". I guess that means impure laines need not apply. Éclaircissant.